About Charter Senior Living of Vinings
Navigate Senior Living the Right Way
Find the same excellent care at Charter Senior Living of Vinings, formerly known as The Social at Vinings. Now owned in partnership with the Marcus Family Office, discover Personal Care and Memory Care in Atlanta, Georgia, that enhance the human spirit.
The Marcus Family Office is committed to applying their expertise in hospitality and entertainment to revamping our current community, making residences, programming, and the overall lifestyle more enriching for staff and residents alike.
Improvements are underway to forge the path to a more fulfilling future.
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Who we are
Charter Senior Living is a family-owned senior living organization with a successful record of providing high-quality lifestyles to seniors and their families. At Charter, we provide the support, amenities and care services residents need to live the life they want. Our goal is to demonstrate commitment to residents and their families every day while serving with heart, purpose, courage and fun. Together with the Marcus Group, we plan to exceed these goals and soar beyond the expectations of traditional senior living.
What we offer
Help your loved one get started on their senior living journey today. Our beautiful community is best in class, offering a warm and welcoming atmosphere, an array of convenient services and amenities, exceptional programming, and a staff that treats every resident like family.
Experience the Charter Difference
Are you curious about how Charter Senior Living operates and what makes our communities stand out? We’re your resource for understanding senior living options and will happily answer any questions you may have.
If you or your loved one could benefit from maintenance-free Independent Living lifestyle or are seeking additional care in Personal Care or Memory Care, start your next chapter at Charter. Rest confidently knowing that each day will be met with a sense of purpose guided by happiness, health and compassion.
CONTACT US TODAY TO LEARN MORE ABOUT OUR COMMUNITY.
Your loved ones are always welcomed with open arms. Visit us for a tour at your convenience and feel the Charter difference.

Keith W. Ashley, CALA, CALM, CALD, Executive Director
From an early age, Keith has been fascinated by his elders. He performed piano concerts for older neighbors and accompanied them to choir practice, eventually leading him to become a full-time Minister of Music for large church congregations across the country. In 2015, Keith was asked to be a part of senior living in the role of Lifestyle Director – and from that point on has held every leadership position in senior living, including Lifestyle Director, Community Relations Director, Assisted Living Administrator, Executive Director, Regional Director of Operations, and Operations Specialist. When he’s not handling the daily affairs of the community, Keith plays piano for residents. He believes working in Assisted Living is truly his calling. Keith’s family away from work includes two adult sons and two amazing granddaughters.

Sydney Richardson, Director of Sales and Marketing
Sydney began her journey in assisted living as a caregiver and loved every moment of it. It was rewarding to care for seniors in their time of need. She completed her studies in healthcare administration and received her Bachelor of Science in 2020. After relocating to Atlanta, she worked as the Business Office Manager in an assisted living community. The opportunity gave her better insight into the many facets of assisted living, and Sydney fell in love with it even more. She eventually started a career path in sales and marketing, where the experience deepened her passion for enhancing the lives of seniors. Her joy for helping seniors and their families increases, as does her thirst for advanced knowledge. She has now added two degrees to her resume: Master of Business Administration and Master of Healthcare Administration.. Sydney has gained a loving family at Charter Senior Living of Vinings and exercises her growth and skills in building relationships with everyone at the community.